When deciding to use B2B or B2C marketing you must first consider your customer. B2B is business to business marketing and B2C is business to consumer marketing. The goal of social media marketing is to build a relationship with your customers and grow visibility. You must know who your customers are and decide if you are going to utilize B2B or B2C marketing.
For some this decision will be easy as the product is either geared to consumers or businesses. For others the decision is a bit more difficult because the product could be marketed to both businesses and consumers.
What are the Differences in B2B and B2C Marketing?
There are key differences to how consumers and business approach a purchase. Knowing and understanding these differences is essential in creating a B2B or B2C marketing plan.
When a business is considering a purchase the decision is based on logic.… Continue reading →
How the search engine challenge caught my eye
Have you heard about the “Bing It On” search engine challenge between Bing.com & Google.com? I found out while I was watching a TV show recently via a commercial. What I found is that Microsoft has a challenge out for search engine users to see which search engine they prefer between Bing and Google.
I rarely watch commercials but this one caught my attention so I decided to watch it. In watching the commercial, I found that I was interested in finding out if I would prefer Google over Bing. Even though I was interested, I didn’t take the challenge for a few days.
What were the results of the search engine challenge
You can find the search engine challenge between Bing & Google at BingItOn.com. When I first started, I didn’t know which one… Continue reading →
Using social media to grow your visibility and build relationships in your networks can help you in unexpected ways. You can build relationships with your peers that could lead to joint ventures. Or you can connect with an industry leader using social media to find a mentor. You can even use social media to build relationships with your target customer to cultivate a successful buying history.
Why not use those important connections to ask for help? Many people are using social media to find help for everything from business to personal needs. Just by asking for help, you might be surprised by the answers you receive. Some of the area where you can use social media to connect and make meaningful relationships that can help in the following areas:
- Job Searching
- College Admissions
- Support in a crisis
- Donations for charities
- Finding customers or people with similar interests… Continue reading →
The Importance of Using Webinars to Grow Visibility
With your business expanding or even starting out, it’s important to be using webinars to grow visibility. Let me explain to you in further detail why that is. It is an excellent way to reach potential clients or customers. Whether you offer free or paid webinars, it’s important to maintain a regular schedule.
Potential clients and/or customers get to hear your voice and actually see your presentation. You don’t have to stand in front of large groups and speak; you can do it right from your computer as you use webinars to grow visibility. When you use your computer to give presentation, it can help you save money because you aren’t traveling. It also allows you to share your computer screen.
A webinar is a great tool to add to your social media and marketing strategy. There are… Continue reading →
What is Google Alerts?
Google Alerts is one the handiest free tools online for a small business. It has been called an online automated PR system by some, because of what Google Alerts does. Google Alerts are e-mails that are sent to you when Google finds results that match your search terms you have it monitoring. Whether it finds it on websites, blogs, news sites, Google will tell you where your search term was found. You can use to it monitor anything you want on the internet. Some examples of what you can use Google Alerts for are:
- Find out what’s being said yourself or your business
- Keep track of what others are saying about your business or services
- Track keywords
- Track your competitors
- Stay updated on the latest news stories that you’re interested in
- Keep up to date with your favorite sports teams
How Google Alerts Works
When you… Continue reading →